- I think that on the mop the handle should be black to tie in with the other items of the range and that the mop head should be coloured according to our colour ways. The head should be replaceable as with most mops, this way people only need to buy the head and not the whole mop in order to change the colour of it. People are more likely to buy the mop head because of the colour than a whole mop as it is easier to carry, it costs less and it means you don't get stuck with two mops.
- Me and Hannah came up with the slogan 'Use protection' for the rubber gloves, I was thinking that on each of the products there should be a swing tag or label with our brand image, price, details of the product, contact info (in case of any problems) and an image of a pair of gloves or our 50s lady wearing gloves and winking with 'Don't forget to use protection' written across it to remind and encourage people to buy our gloves. Normally gloves are in a separate section to the mops etc so I was thinking we could have a row of gloves in the middle of the mop etc section with an A6 size mini poster hanging from the hook with the same image on it. (its really hard to explain what i mean but you know how in wilkos they have the products on hooks then have a price label at the end of the hook in the plastic holder thingamy, we could have a bigger version of that with our mini poster in)
- For our presentation it might be a good idea to assign ourselves job titles within the Tidy Ups company, ie Sarah would be the trend forecaster as she is the one that has been working with colours and styles, this seasons trend is the 50s housewife look. We could have a role for each of the things we need to talk about, such as a marketing director to explain our marketing strategies, market analyst to explain our target market, designer to explain our products etc etc
- During all of this I thought it would be soooo much easier if we could have a powerpoint to help us get across what we are explaining. We could still have the main 5 boards that we discussed in the last meeting but have additional stuff such as the swing tag idea, special edition range colours, target market analysis etc etc on a powerpoint. Obviously we won't do this if we don't have enough time but if we do I think it would make our presentation a lot better and more professional.
Tuesday, 23 November 2010
The benefits of not sleeping
Last night as thoughts whizzed around my head I actually came up with a few good ideas:
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