Brand board guideline

Stuff to go on the brand board:

• Hannah's image of the lady's head with Tidy ups written on
• Swing tag thingamy for Don't forget to use protection (pair of gloves with that in font written on it)
• Close up of black handle its used on every item so people will use it to describe our range. ie when talking they would say 'tidy ups' 'oh is that the ones with the black handle?'
• Need to have a Tidy Ups at wilkinsons or Tidy Ups exclusively at wilkinsons (must have wilkos logo)
• basically we need to get across the mood of the brand, ie galaxy adverts are always glamourous and luxurious to promote the fact that galaxy chocolate is smooth and not your bog standard chocolate.
• think in your head, who are we and what feeling are we trying to put across, ie fun and funky not dull