Thursday, 18 November 2010

Leading brand...

In regards to Celia's comment about teaming up with a leading brand, I think this could be a really good idea.
I think particularly around Christmas or the end of the summer holidays when students are preparing for moving away from home, it'd be good to play with the idea of selling products from other brands to attract a potential new buyer. I like the idea of providing the customer with different product options because it gives choice. People like to have the chance to try a new product without having to purchase an entire bottle/tube/can etc.

Products I think we could use:

- Pledge (Celia's original product)
- Oust
- Febreeze
- Cif
- Mr Muscle

We could also bear Wilkinson in mind as an option for products, as this may be a method to boost their product range which would therefore help us to connect well with the company (and stay in their good-books) so that in future, they remember that we helped them, rather than just thinking about ourselves.

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