Leading brand...

In regards to Celia's comment about teaming up with a leading brand, I think this could be a really good idea.
I think particularly around Christmas or the end of the summer holidays when students are preparing for moving away from home, it'd be good to play with the idea of selling products from other brands to attract a potential new buyer. I like the idea of providing the customer with different product options because it gives choice. People like to have the chance to try a new product without having to purchase an entire bottle/tube/can etc.

Products I think we could use:

- Pledge (Celia's original product)
- Oust
- Febreeze
- Cif
- Mr Muscle

We could also bear Wilkinson in mind as an option for products, as this may be a method to boost their product range which would therefore help us to connect well with the company (and stay in their good-books) so that in future, they remember that we helped them, rather than just thinking about ourselves.

Just had an idea

For the cleaning packs we could team up with leading cleaning brands and include their product within the pack, i.e. if we were to have a pack of dusters, gloves and carrier we could include a mini bottle of pledge.

Photos from Wilkinsons

Me and Sarah went to Wilkinsons to see what products they already have on sale and to see what colour schemes they have. These are the main ckeaning products, mops, buckets, squeegees, dustpan and brushes etc. 

I quite like this mop bucket and other items in this range, the floral pattern makes them more exciting and it makes me think that people are more likely to buy items like this for the colours than the function as a mop bucket is a mop bucket no matter how many gadgets it has on it. I think that its important that we focus on the colours and patterns as that is what will make it more appealing to customers. We would have to keep the prices low though as I think the thing that will tempt people to buy the boring products over ours will be the price as they tend to be quite cheap.

We also looked at cleaning items such as gloves, sponges, scourers and cloths...



There are a few nicely coloured items here so we could have sponges etc in our range made with our colour palette. The multipacks of sponges could either have one of each of our colours or could be made up of one colour. We could do the cleaning packs as we talked about before in colour themes so we could have for example, pink gloves, pink sponges, pink cloth, pink holder, pink dustpan and brush etc.  

More of the 50's housewife photos.

Just incase you guys wanted the other photos by Timothy Durkin, here are a few more:

Some more items we could sell.

I went into Wilkinson the other day to check out what products they sell... I took note of a few of the products that were on sale, bearing in mind what we could be desiging for our current collection, but also bearing in mind items that we could use for a collection to be creating as the 'next thing' once our original collection has been released and we need new objects to move on with. (That's not to say we need to design them now, this is purely in reference to the fact we need to think about the future too.)

- Peg basket
- Washing basket
- Mop & mop bucket
- Dish drainer
- Cutlery organiser
- Dish bowl
- Utensils containers
- Bin
- Chopping boards
- Toilet brush (& pot)
- Broom
(I know some of these objects have already been mentioned, but I wrote all of these down as the time because it was all the items I found in the same little area of a smaller Wilkinsons store.)

Illustration Boards

As I said yesterday I was going to email Sarah in regards to the illustrations board, this is what I said;

"Hey Sarah
Just wondering in regards to the illustration board we need to submit as part of Modip do we just highlight one product and show the rest on the design board? or put them all on one board?
Thanks,
Hannah Berry."

and this is what Sarah said in her reply;

"It's really up to you, but I would probably suggest one product with the rest on the board , but they must sit naturally together and link.
Sarah"

I'm not sure what you guys are thinking but depending on what designs we choose I think two boards would be better?

Illustrations!

I've been looking up different 1950's illustrations of household cleaning products and here is what I have found:



I personally really like the idea of doing a tongue in cheek advertising illustration, picking one of our designs and highlighting it (I will email Sarah to check this is okay), thinking of a cheeky caption, including our brand name etc but this does seem to alienate the males but as we are inspired by the 50's in does fit in because it was a woman's role?!